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Perhaps one of the most challenging career and employment situations imaginable takes place every single day when individuals serving in the military prepare to move from military service to a new career. This involves thousands of motivated government employees who at first glance should have absolutely no trouble in obtaining an appropriate job. It is hard to imagine any prospective employees who would have more motivation to work hard and succeed in whatever they do.
Despite initial appearances, military personnel are currently experiencing a high unemployment and underemployment rate. Perhaps because of this or outdated assumptions about the value of all forms of college education, the first step in military transition to business careers is often a decision to obtain a college degree. This can prove to be the right move in some cases, but it can also become an expensive mistake.
The difference between education and training is frequently misunderstood by many people, and such misunderstandings probably contribute to a disproportionate percentage of career choices focusing on educational institutions instead of more specialized (and much cheaper) career training programs. While advanced education has a special place for specific purposes and goals, it is simply not the best career choice in a surprising number of cases. One of the best possible illustrations of this dilemma occurs when someone is departing from the military. In this situation, education can appear to be the “easy” decision. But with more scrutiny, training frequently emerges as the “smart” decision.
Just as specialized business training is usually one of the most cost-effective strategies available to small businesses, the selection of a practical career training program will often prove to be a more cost-effective military transition alternative in comparison to other options that include lengthy and expensive university studies. It is true that the most viable and appropriate training choices will require some investigative time and effort to evaluate thoroughly. In large part this is due to the fact that colleges and universities have extensive marketing resources to advertise and persuade while the less well-known training opportunities are more of a “word of mouth” situation.
For example, one of the most effective career training situations devotes no resources whatsoever to advertising and lobbying. In this case the program leads to a small business finance consulting career. Because overhead is much less than the highly-capitalized universities, the cost of such services are understandably much less. Unfortunately it is not always true that you get what you pay for, so a prudent military transition will require due diligence from start to finish.
Stephen Bush has provided candid business advice to small business owners for over 30 years. He specializes in business negotiating and business proposal writing. Steve offers career training programs for small business finance consulting throughout the United States and Canada. He is a U.S. Navy veteran who works directly with individuals leaving military service and helps with the transition to a small business career.
All types of businesses, be it home based, manufacturing or a start up business, must have online presence today. Small Business Websites have the possibility to appeal new customers and have many growth opportunities.
What is needed is to make these websites attractive to project a very good image of the business and they should be able to present the exact business activities in a very professional manner. For this, the content material must be full of important information.
There are quite a few website designing companies that provide professional service but out of those companies, choosing one such company that would serve your requirement is tough. Prior to getting into any kind of agreement with these web designing provider, one needs to be certain of the quality of services in the long run and also availability of the support staff. The contract need to be handed over only if the business owner is comfortable with everything the firm offers.
The most important thing to have Small Business Websites would be that the firm developing such websites should have a knowledge of buildig websites for small businesses, SMEs and individuals so that their performance and competence could be checked. It is important to make sure that they look after the needs of the small business and listen to the marketing aspect also.
Such websites hold the ability to create recession proof business so that in times of volatility the marketability of businesses doesn’t get affected. The design of the website can be optimized for the search engines and are accountable to rank high in SEO parameters.
Since a designed website gives the initial impression to a customer about a item, it should be created very carefully. The first impression to website visitors with well designed websites is far greater than that of an in house website and thus it can bring in much greater business.
The cost factor is also accountable for driving a website. The setup and maintenance costs should be estimated properly and competing prices should be compared thoroughly prior to engaging a firm to build a website. It’s prudent to compare the prices of few other web designing agencies to select one that designs Small Business Websites at a fair price and one that understands how to market your business.
One more essential thing to consider is the after sales support. Also, they are supposed to give one month free post sales service to make alterations if needed. Even there should be provisions for add-on features like ecommerce, SEO and others.
For the business user, the main advantages to working in a company that has an exchange server are:
1. File sharing
2. Access to email from any configured computer
3. Contacts access
4. calendar syncrhonized and shared between all employees
Essentially it means the office worker can use any configured computer to access his or her files, emails and calendar. The company will often configure a laptop and provide remote access so the member of staff can also work from home or while travelling and still have complete access.
The problem with this kind of product when it comes to a small or mid sized company, is that it requires someone to manage it and there is a huge cost, in terms of both initial cost and ongoing expenses.
So if you manage a small business and you want your employees to have a high level of flexibility i.e. to be able to telework or while travelling, or even to hotdesk at the office, you will need an exchange substitute.
There are two alternatives which will offer you many of the features of Exchange without the expenditure.
The first is a hosted exchange server. The second is the Easy-Email synchronization solution plus file synchronization software.
A Hosted Exchange server is a great solution. You get almost all the advantages but you are spared the resource cost and management time. You simply pay according to the number of users. This allows for quick expansion so as the business grows you just increase a user.
Easy-Email is a fabulous alternative for small firms.
Its an email sync answer set out in the form of a series of guides that you, or an IT professional you hire, can follow. It will sync a users mail and contacts on their desktop, laptop, home computer, pda or netbook. In addition it will allow them to manage their email from any other computer via Gmail.
The Easy-Email solution is incredibly good value compared to any other alternative solutions It’s just $67 US for the Advanced Guide to Outlook and you can get all of your staff set up for this fee!
The disadvantage in comparison with exchange is that there is at present no shared calendar so you will need to use a google calendar or similar.
And in terms of shared files and folders its really simple. Set up Dropbox. Dropbox provides you with a system of shared folders that are all automatically sync’d via the internet but they are also stored on the computer so you dont have to be online to access the files. You can select which people have access to which folders and the first 2GB of storage space is free (and it’s very reasonable after that).
Marketing is the keyword which makes businesses run, no matter what their running capital is. From huge energy companies to companies who sell sports goods, you always require a good marketing tool or a help to get your job done. Small business marketing is a tricky area and if the marketing is not proper, it can even kill your business.
This is where Ad trackers come to bail out and rescue small businesses. Advertising a small business with an Ad tracker helps you monitor your online advertising expenditure against your actual earnings and revenues from the website, in real time. This way you can know which ads produce results for you and which do not and hence choose ads accordingly.
This will undoubtedly help you market your small business in a better way by attracting the right traffic to your website. Let us see the other attractive ways by which you can market your small business for FREE.
Online free video sharing sites like YouTube.
Create a Jingle!
Use the jingle as your caller tune!
Ad tracking = Affiliate Marketing
Undoubtedly, a lot of money can be made from affiliate marketing, more precisely Ad tracking. People are making money and the very fact that they are making money by launching not-so-useful sites must wake you up and get running to get affiliate marketing tools to your benefit.
The catch lies in how smartly you choose your ads. For example, the most incentive oriented affiliate product might not bring in good revenues! It depends on the relevance of the product with your small business and also how the ad is being displayed on the site. It is not hard to imagine that flashy sites with some relevance will get clicked on first than those ad links which are in words only.
If you can use Ad trackers, you will benefit from the software and get more worth and return for your vested business. This can be found from a service provider with some monthly fees or can be purchased with a 2-3 year license or as the product comes with. The best part is that they keep their algorithms updated by synchronizing with their main server and thereby giving you the best results. This is handy tool to organize your small business especially if youre hosting advertisements for multiple affiliate products.
There are other ways to run a business than to just run it on pure gut feeling or intuitions. You may get lucky once, twice or even thrice, but will not be able to sustain a long run. Planning is therefore of prime importance and small business marketing with advertisement trackers can help you achieve the optimum.
For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.
Events are the best way to:
get prospects to visit your store for the first time
build upon existing relationships with customers and vendors
grow existing lines of revenue
rally and motivate workforce and volunteers
grow online presence and position
have a great time!
Events are very community oriented, and driven by the same. Bringing people together creates buzz.
There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.
I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction. They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.
Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.
I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show, the restaurant was full to the brim. They had one of their best nights ever.
The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.
By the year 2018 this all sorts of activities certainly can not be separated by a plan. It can be used as a benchmark as a success and succeed from the planned activities.
Today, work is something that is important to human beings. Running a business can be said to be easy and difficult. Some business people are able to make success and some are bankrupt. Some of them are concluded that the strategies they run tend to vary.
Here are some recommended tips for running a business to make the desired level of success.
1. Critical thinking.
Everyone is able to think about planning something. But some are less able to think critically. Critical thinking is an idea that is combined with a focus on a business field to be implemented. This will give a good impact and make the business easy to run because of with the field and interest of someone. So that business will be run will be productive.
2. Dare to Take Risks.
As for the sentence that says failure is the beginning of a success. It represents this point. Dare to take risks in a business is a worthwhile approach. Because it can be with the number later the risk is experienced then many ways a business person overcomes small and big errors.
3. Think open.
The goal is that a person is able to show some of the emerging characteristics of the business world. So the way they think they are sensitive to the stimulus and able to generate new ideas or ideas.
4. Think sharp and focused.
Keep thinking logically because it is not always expected as it runs easily. For it is required as an entrepreneur remains focused in any case and situation.
5. Be yourself.
Keep the plagiarism away from yourself. Always embed the idea that you can create something unique and different from others.
6. Being opportunistic.
Always make observations of the market face. Thereby always finding new opportunities and opportunities is the most important part in a business.
7. Work hard.
When we have a target it should work hard so that everything can run smoothly because a good process will produce something good as well.
Need to be instilled since the crew of creative thinking. The ability to think smart, carefully and creatively is an important element in conducting business.
Business starts from a good personal self so that what will be executed will be able to make success. Plan well before doing further things first an entrepreneur fix themselves in order not to fall into failure.
Here are some tips for making a good and true business person
Profits are one of the core goals of everyone who runs a business. Keep in mind that in achieving great profits there is essentially no time to relax for entrepreneurs. Even some of them use almost all the time to carry out their business.
There are three possibilities for a successful business, the Road to place and a failure. It can be reviewed on the processes and strategies used by the business owner. Because the level of thinking of people around the world tend to vary.
When we talk about business issues, we must understand the steps and how to do it. Not only when we want to do business, we just need big capital to get big profit is wrong. Mature planning provides a great influence on maximum profits in a business. Learn at least some important steps in your business process.
First, consider the quality of the products you recommend. Surely at this time has a lot of good products and compete in the market with a tight. At least you know how far the quality of your product in the desired market. The quality of the product in the business is very important because it can attract more interest than the consumer.
Second, recognize the target market you will occupy. At least before you become a seller you should be a consumer in the scope of the market. The goal is to recognize who the target market is and what they need. Thus, you will be able to determine whether or not your product is in that market.
Third, creative and innovative ideas are an important component in running a business. Every entrepreneur must equip himself with various sciences and other discourses so that creative ideas always arise. Creative ideas provide a good impact for business people because when business people pour their creative ideas on products that are marketed then it will increase consumer confidence and not lead to them feel bored.
Fourth, effective promotion will have a significant impact on the sustainability of a business. Nowadays promotions can be done easily and do not take up so much money. Most business people are now promoting online and social media. It is said to be more efficient because in one upload it will likely be viewed in all parts of the world. We recommend in doing promotions using quality visuals and accompanied by detailed information so that consumers are interested and easy to understand the extent to which products you promote.
Fifth, business management at least has become the foundation for business people. One of the most important things in business management is finance. You need to remember that finance is a life in running a business. For that precise and accurate financial planning will bring you to the door of success.
Here are the main basic provisions in doing a business. When you begin to understand and run the process one by one with good success then you will get by itself. For that start embed the foundation from the beginning you have thought to run a business.
When considering whether you are ready for small business coaching, check first to see if you are suffering from any of the following 3 business frustrations. An experienced coach can guide and support you in remedying these road blocks to small business success.
Not Enough Customers
One of the major frustrations for entrepreneurs is how to consistently fill their sales pipeline with qualified prospects Are you suffering from too few prospects to convert into customers? Have you considered your approach to how you go about marketing your business?.Many businesses utilize a very limited tool box of strategies and tactics in bringing potential customers to their business. A small business coaching program can open your eyes to many different methods for pulling more clients and their dollars.
Lack of Focus and Lack of Direction
It is very easy to become distracted and diminish your effectiveness by splitting your attention over too many tasks. Are you doing too many things and think this means you are productive? This can lead to poor results and an unhappy business owner. Machines can multi task; humans weren’t designed for this function.
Reaching your goals and dreams is more probable when a clear focus and defined objectives are directing your energies. To satisfy your main business goals you need to forego the adhoc decision making approach and structure the way you make decisions based on important priorities. A decision to commence a small business coaching program could be the answer.
Working Too Many Hours
Perform this exercise and enlighten yourself. Write down how many hours you are putting in each week towards running your business. Multiply this by say 50. Now jot down how much you draw in remuneration from the business per annum. Divide the dollar amount by the yearly hours and this will reveal your hourly rate. Sometimes owners will discover what they already feared; that they are earning less than some of their employees.
One of your reasons for starting a small business coaching regime may have been to be financial independent or at least to make enough to enjoy a great lifestyle. The main goal here is to improve your business to the point where:
– You are making more income than if you were working for someone else
– The business is making a profit (not just covering your drawings)
– You will eventually be working less hours
As giveaways at job fairs: with the economy the way it is, businesses need as much exposure as they could acquire, as well as exactly what better place than through a job fair. Even if you’re not planning on employing a lots of individuals, personalized Koozies still make a good promotional giveaway product that attendees may take along with them. This is particularly beneficial if you’re a service kind of company, and may keep your name right in front of their minds for some time to come.
2. Charity happenings: whenever charities are trying to boost money, the first to be approached are local businesses in your community exactly where they will be holding their fundraising affair. By including personalized Koozies with your logo along with name on them, you not just practice good local community assistance through assisting the charity with their fund raising, you get nice publicity and also advertising for your business at the same time. Designing them to replicate the charitys concept as well as colors makes them a collectible, too.
3. As sales giveaways: in case your business endures sales, then providing personalized Koozies in your sales agents for use as part of their own personal promotional deals is a great idea. Whenever they contact a new customer, they are able to leave one or more with them as being a gift for being attentive to the presentation. At product sales seminars for your enterprise niche, they generate great gifts for your prime sales staff, customized with their accomplishments, or as a free gift throughout the meeting.
4. When sponsoring local sports clubs: lots of companies today will support local sports teams as part of their promotion efforts. Precisely why stop at just supplying jerseys for any Little League team, when you could give personalized Koozies also? You may have them imprinted up with the team name, their logo, and also the season or perhaps year. They will show how much you care about the kids, and provide them, and their guardians, something to remember your sponsorship as well as your small business.
5. At welcome centres or even chambers of commerce: When individuals move into a new community, they generally check with local workplaces for names of organizations they may have need of in the foreseeable future. Chambers of commerce would gladly supply space for giveaways to new people, as well as handy stuff like personalized Koozies will always be delightful. The Welcome Wagon will always be searching for new gift items to incorporate in their welcome deals, also. Exactly why not provide them with a few cases of Koozies along with your logo, name as well as contact information to encouraged newbies with?
When running a small business, marketing your products and services is an important aspect your must consider and plan for. No matter what industry you play in you will no doubt have competition. Even if you provide a better service or product you still need to stand out so consumers know. Marketing can be a big cost but there are also many affordable alternative to advertise your business.
Here are three simple advertising ideas and suggestions to give you high visility.
Vehicle back windows
A rear car window covererd with a sticker of your business is an affordable option to promote your business. Whenever your car is being driven around your business is being seen. For as little as one hundred and fifty dollars this is a small investment. Depending on how many years your sticker last, the breakdown cost of purchasing you rear window sticker works out to be even less.
Don’t overload the sticker with too much details. Keep the sticker bright and colorful. Avoid a cluttered look with too much details. Keep it simple. Don’t put more than three items of information. Your logo with business name, phone and tagline is all you need.
Large car magnets are another cheap alternative. These magnets are strong enough to withstand high speeds. To repeat – keep the design simple. Order many at a time and hand them out to your friends for their cars. You can purchase four magnets for as little as fifty dollars.
An alternative to magnets is use multiple smaller sized ones. A stack of twenty five magnets can be bought for about thirty dollars. Get people to take notice by scattering you car with these. When people take your magnets you know they’re working.
Ask your signwriter to print you a large banner. The cost of a small banner can be as little as one hundred dollars. We’ve even seen banners from as low as six dollars.
Use the small banners effectively by parking at the front of a busy event or location. Hang the banner from the side of your car. Your car and banner can’t be missed.
These are three simple advertising ideas to kick start your marketing on a budget.
Click Here to see Ryan Johns working these advertising ideas